What I Read This Week by Trevor Houghton

Reads · saved 2026-10-12

The most insane paid ads program in Silicon Valley, behind Wispr Flow's $0 to $2B run

Ira Bodnar @irabukht ♥ 2k

The most insane paid ads program in Silicon Valley, behind Wispr Flow's $0 to $2B run

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The most insane paid ads program in Silicon Valley, behind Wispr Flow's $0 to $2B run

1/ "10 really good creators can get you to $50M a year"

-> The model: brands recruit creators to film their ads and pay them a percent of the ad spend

2/ A year ago Wispr Flow stopped organic

**Quoted @hectorserrranoo:** i built @WisprFlow’s paid ads program

here’s how i’d rebuild it in 30 days https://t.co/kodwNttaTt

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